2025 Marketing Campaigns:
Every six weeks, we will be launching two vertical-focused campaigns featuring non-competing manufacturers. Each campaign will include digital marketing, physical mailers, and geofence advertising, resulting in a well-rounded campaign that touches our customers (and targets!) multiple ways and multiple times throughout the campaign period.
The campaigns are designed to pique interest, encourage attendance at Webinar Wednesday, and ultimately drive sales.
Digital Campaign Elements:
Campaign Landing page on SYDIST.com featuring links, info & more. All tools will point to this page
Website Banner posted all (6) weeks during the focus period
29 Branch SYDtv units for all (6) weeks during the focus period
Social Posts on FaceBook, LinkedIn, Twitter & Instagram at least (6) times during the focus period
Email blast to all targets (2) times during the focus period
Geofence advertising to potential customers in SYD territories all (6) weeks during the focus period
Training Elements:
Internal: 15 min. webinar training with sales staff on promoted products (recorded for future use)
External: 20 min. Webinar Wednesday training (date is scheduled and cannot be moved) (recorded for future use)
Printed Campaign Elements: roughly 150 Top Targets hand-selected by sales team
Postcard: push visit to landing page and pique interest
3-D mailer: box, envelope, tube, or other attention-getting mailer containing literature and other information
Product samples may be included
Timeline:
ALL 6 Weeks:
SYDtv, geofence advertising, web banner & landing page
Week 1
All – Broadcast email linking to Landing Page
Top Targets – Personal email from sales rep
Week 2
All – Social post
Top Targets – Postcard mailing
Week 3
All – Social post
Top Targets – 3D mailer
Top Targets – Personal email from sales rep confirming receipt of mailer
Week 4
Top Targets – Personal email from the sales rep with a reminder of Webinar Wednesday
All – Webinar Wednesday
Week 5
All – Broadcast email linking to Landing Page (and link to recorded Webinar Wednesday)
All – Social post
Week 6
Top Targets – Personal email from sales rep requesting a meeting / answer question
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